Billy Lucas

Billy Lucas is a recognized business development and marketing strategy expert in both television and digital marketing. He currently works with corporate clients, small to medium advertising agencies and creative firms to develop business growth strategies aimed at creating long-term sustainability and growth. He specializes in B2B and B2C marketing and digital programmatic strategies. 

Billy started his career in television, working to build marketing and social strategies for some of Cartoon Network’s most popular properties. In 2011, he transitioned to the advertising technology industry, where he developed his technical knowledge in all things mobile and video. Since then, he has leveraged that knowledge as a business development and sales manager helping small to medium businesses navigate the programmatic landscape to develop highly efficient and effective plans designed to make the most of their client’s advertising dollars. In addition, he works with the local American Marketing Association chapter in Atlanta to develop their sponsorship efforts and retention.

Billy earned his bachelor’s degree in Sales and Marketing from Babson College.